REGIONAL MARKETING MANAGER

Company: CohnReznick
Location: Los Angeles
Posted on: November 18, 2024

Job Description:

As CohnReznick grows, so do our career opportunities. As one of the nation's top Professional Services and Business Advisory firms, we foster teams in Advisory, Assurance, and Tax services that value innovation and collaboration in everything they do!
Interested in this role You can find all the relevant information in the description below.
YOUR TEAM. We currently have an exciting career opportunity in our Marketing team for a Regional Marketing Manager supporting our Southwest Region in a hybrid capacity. CohnReznick is a hybrid firm and most of our professionals are located within a commutable distance to one of our offices. This position is considered hybrid which means team members are expected to alternate time between both remote and office. At CohnReznick, we believe in creating the conditions in which everyone can do their best work, collaborate, learn, and build community. This results in our ability to create opportunities for our people, make a difference for our clients, and strengthen our internal and external communities. Reporting to the Portfolio Marketing Director, the Southwest Regional Marketing Manager will join a team of creative and committed marketing and business development professionals supporting offices in San Diego, Los Angeles, Sacramento, Dallas, Austin, Chicago, & Atlanta. The successful Manager will be data-driven and impact focused, able to identify market opportunity, and capable of developing and executing marketing programs to increase brand awareness, engage clients and targets, and support sales enablement and strategic account management efforts. WHY COHNREZNICK? At CohnReznick, we're united by a common mission to create opportunity, value, and trust for our clients, our people, and our communities. Whether it's working alongside your peers to solve a client challenge, or volunteering together at the local food bank, there are so many ways to find your "why" at the firm. We believe it's important to balance work with everyday life - and make time for enjoyment and fun. We invest in a robust Total Rewards package that includes everything from generous PTO, a flexible work environment, expanded parental leave, extensive learning & development, and even paid time off for employees to volunteer. YOUR ROLE. Responsibilities include but not limited to: Regional Marketing Strategy, Planning, and Execution:

• Collaborate with CohnReznick's research function to conduct market and competitive research that identifies regional trends, client needs, and opportunities for growth.
• Develop and execute a regional marketing plan that drives local market awareness and achieves lead generation and sales targets for the Southwest region.
• Cooperate with industry and service marketers to localize firm campaigns and drive content through owned, earned, and paid channels throughout the region. Client Engagement and Sales Enablement Support:
• Lead customer engagement strategies, leveraging firm campaigns, regional sponsorships, and in person and virtual events to create compelling client experiences.
• Coordinate with Regional and Office Managing Partners (RMPs/OMPs) and business development teams to execute targeted Account-Based Marketing (ABM) strategies to deepen relationships, increase client lifetime value, and expand the region's client base.
• Analyze client health and expansion dashboards and buyer intent data to advise OMPs and relationship partners on cross-selling opportunities and connect pursuit teams to relevant marketing materials, sales playbooks, and collateral. Stakeholder Management & Relationship Development:
• Serve as a strategic marketing advisor to RMPs/OMPs, Industry Office Leaders, and local Business Development teams.
• Cultivate and maintain deep internal relationships with regional leaders, national industry and service marketers, and local sales and business development professionals to maximize engagement with marketing program.
• Build and sustain strategic relationships with stakeholders including key clients, referral sources, and local media and channel partnerships. Regional Marketing Analysis and Reporting:
• Manage regional/office marketing budgets and provide strategic analysis for effective resource allocation.
• Monitor, analyze, and report on marketing program impact, quarterly marketing activity, and performance to regional and office marketing goals. YOUR EXPERIENCE. The successful candidate will have:
• 6+ years of professional services work experience; accounting or consulting firm experience a plus.
• Experience developing and executing marketing plans proven to achieve marketing objectives and deliver measurable results.
• Knowledge of marketing best practices in the areas of account-based marketing, digital marketing, content marketing, KPI/ROI reporting, and sales enablement.
• Strong project management, critical thinking, and creative problem-solving skills to direct the work of others and manage-up to more senior professionals.
• Leadership skills, prior people management and coaching experience, and a proactive self-motivated mindset.
• Outstanding verbal and written communication skills, including the ability to articulate complex issues to internal stakeholders and influence teams without direct authority.
• Ability to build trusted relationships with marketing and client service professionals at all levels of the organization across service lines, industry teams, offices, and functions.
• An undergraduate degree with a focus in Marketing, Business, Communications, or a related field.
• Superior Microsoft Office skills; familiarity with CRM, Microsoft Teams, Marketing Automation, and Marketing Project Management (e.g., Marketo, Microsoft Dynamics, Workfront) a plus. Studies have shown that we are less likely to apply to jobs unless we meet every single qualification. At CohnReznick, we are dedicated to building a diverse, equitable, and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or one of our other roles. CohnReznick is an equal opportunity employer, committed to a diverse and inclusive team to drive business results and create a better future every day for our team members, clients, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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